The "neo - hippie" context was underlined by www.monclersoutlets.com generously hemmed flares and ashram - appropriate slogans including Maintain Serenity With Strength and Purpose.
"We'll still have people there but with a different approach. It all takes on a different tone, each material," he says. Moncler is a brand born in winter, shaped by winter - and which naturally loves winter.
But the details are quintessential Fujiwara: graphic typography treatments and Fragment's lighting - bolt logo, a symbol immediately recognizable to hypebeasts and design aficionados alike.
In white they looked like military snow capes hybridized with tutus, and in black they bore all of the mystery of Rocha's mainline looks with a more utilitarian air.
It's about coming together, embracing, feeling, and love in a pure sense. "I always want to do bits and pieces with many people. Expect to see some of the tricks Williams has picked up at Moncler to filter back to his white - hot mainline.
This can be seen in a heightened use of symmetry, as well as geometric references drawn from the rationalism and classicism of the '30s and '40s, a period in which Milan was a hothouse of design innovation.
The pairing was, for all parties, intuitive: "The idea of protection and functionality are at the heart of what I think Moncler is, whilst also being something that I have always explored in my own work," Green tells GQ.
What do candy - colored alpine puffers have in common with dystopian chest rigs But from the moment the two first showed off their collection, last February in Moncler Outlet Milan, it was clear that the two labels were in fact perfect for each other: Williams is a technical innovator, and a sustainability trailblazer.