December is usually a quiet month in terms of trading announcements as the focus is on the critical holiday shopping period. Moncler was the only company in our luxury universe to offer insight into trading conditions, announcing that it did not expect sales to substantially recover before the second half of 2021. Chief executive Remo Ruffini expressed concern that further stretches of physical store closures are likely to take place over the first half of 2021, pending widespread vaccination.
Our voices are unique. They are the inimitable representations of what is true to each of us, and our purest form of self - expression. "This is like Glastonbury, somehow," observed Jonathan Anderson as we dashed from frontstage to back at his show space in tonight's Moncler Genius launch event. www.monclersoutlets.com
It proved a roaring success. While just 10 percent of Moncler's sales come from Genius collections, the strategy introduced the brand to a younger demographic: now, 40 percent of brand customers are of the Gen - Z and Millennial generations. In addition, 50 percent of Genius customers are first - time purchasers of Moncler Jackets the brand and 40 percent have also purchased the brand's other products.
"I was really just trying to merge the DNA of Moncler and the DNA of Alyx," Williams tells me over the phone from Milan, where the collection launched earlier this week. "And to look at things that we do well, that they maybe haven't experimented with before." Which, well: ever since the collection first appeared, it was pretty clear that Williams had managed that merger successfully. "It feels good," he said.